USING YOUR WEBSITE FOR LEAD GENERATION

Apr 20, 2019

When it comes to converting leads and making impressions your website is where the magic happens.
Make sure your website is optimised for lead generation with this handy checklist.

Welcome/ Homepage

Highlight the latest/hottest content
Use eye-catching and interesting visuals
Write attention grabbing copy
Include ways for visitors to op-in to receive content

Website Content

Use attention grasping headlines
Tie customer needs to solution benefits
Make calls-to-action clear and noticeable
Use a consistent voice

Landing Pages

Include your logo
Write a great headline
Focus on a single call-to-action
Entice visitors to respond to your offer
Use plenty of bullet points
Feature relevant visuals
Include a short form to capture leads
Display a ‘Thank You” page pointing to a related offer

Resources Pages

Organise your content logically
Make your content easily accessible with a single click
Include visual thumbnails of each asset
Make sure each page is SEO optimised

Tags: website

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