When it comes to converting leads and making impressions your website is where the magic happens.
Make sure your website is optimised for lead generation with this handy checklist.
Welcome/ Homepage
- Highlight the latest/hottest content
- Use eye-catching and interesting visuals
- Write attention grabbing copy
- Include ways for visitors to op-in to receive content
Website Content
- Use attention grasping headlines
- Tie customer needs to solution benefits
- Make calls-to-action clear and noticeable
- Use a consistent voice
Landing Pages
- Include your logo
- Write a great headline
- Focus on a single call-to-action
- Entice visitors to respond to your offer
- Use plenty of bullet points
- Feature relevant visuals
- Include a short form to capture leads
- Display a ‘Thank You” page pointing to a related offer
Resources Pages
- Organise your content logically
- Make your content easily accessible with a single click
- Include visual thumbnails of each asset
- Make sure each page is SEO optimised
