USING YOUR WEBSITE FOR LEAD GENERATION

When it comes to converting leads and making impressions your website is where the magic happens.
Make sure your website is optimised for lead generation with this handy checklist.

Welcome/ Homepage

• Highlight the latest/hottest content
• Use eye-catching and interesting visuals
• Write attention grabbing copy
• Include ways for visitors to op-in to receive content

Website Content

• Use attention grasping headlines
• Tie customer needs to solution benefits
• Make calls-to-action clear and noticeable
• Use a consistent voice

Landing Pages

• Include your logo
• Write a great headline
• Focus on a single call-to-action
• Entice visitors to respond to your offer
• Use plenty of bullet points
• Feature relevant visuals
• Include a short form to capture leads
• Display a ‘Thank You” page pointing to a related offer

Resources Pages

• Organise your content logically
• Make your content easily accessible with a single click
• Include visual thumbnails of each asset
• Make sure each page is SEO optimised