THE IMPORTANCE OF NAVIGATION ON A WEBSITE!
March 4, 2019
Your website is the heart of your digital marketing campaign. Maybe it is time for a re-design if you website navigation presents a challenge for visitors.
When your target audience accesses your site, you want them to easily move about your website. You don’t want them to struggle to find the necessary information they need. If you have poor website navigation, it will be challenging for your visitors to access the desired information on your site.
It’s vital that your target audience find the right information on your website pages. If it’s too challenging to find what they need, your visitors will leave your website and choose a competitors’ website instead. You don’t want to lose leads to the opposition due to poor website navigation.
Test each page of your website to experience first-hand how easily visitors can find information. You can request family members or friends to find information on your website and see how easily they can navigate to this specific page. This will assist you in understanding how a website visitor who isn’t acquainted with your website navigates it for the first time.
You may need a re-design if they struggle to find your website information on you website. A website redesign will help you create navigation that is simple and easy to use.
It is important to categorise the different tabs on your website to make it easy for someone to find important information. Generic headings that can fit multiple subcategories beneath them work best.
For instance, let’s say you have a physiotherapy practice. One of your tabs might be titled “Our Services.” Beneath this tab, you can include multiple categories, like Integumentary Conditions, Paediatric Conditions, Orthopaedic Condition and Neurological Conditions etc. This breaks down all of the various categories into subcategories, which makes it easy for your website visitors to access.
If your website has challenging navigation, it’s time for a redesign. A website redesign will allow you to create navigation that keeps leads engaged on your page longer. Call us at 079 742 4727 to discuss your website re-design today!